Featured Benefits: Marketing

Posted on: March 23, 2021

Client Benefits: Exceptional Marketing

Marketing, by its actual definition, is the action or business of promoting and selling products or services, including market research and advertising. This is a very important concept in every business, let alone real estate. We represent extraordinary assets on the 7 Mile Island.  Avalon & Stone Harbor real estate is full of special homes and superior products. Therefore, marketing is a very important process and part of the Avalon & Stone Harbor real estate market. Marketing is very complex and difficult naturally. Every company and business is trying to maximize positive exposure for their products and services. It takes a certain diligence to be successful and effective. Our approach to marketing has been a simpler one, and proven to be successful. Tim Kerr Sotheby’s International Realty focuses on a clean, savvy, and natural perspective to marketing our products and services. We represent some of the finest summer vacation rentals and beach homes for sale in NJ.



Both as a residential real estate brokerage and as a brand, we take pride in our approach to extraordinary marketing. We believe everyone deserves the best brand working at their disposal. Sotheby’s International Realty is long known for representing the best properties, with the best marketing.  Regardless of price or location of our properties, we present the same luxurious marketing approach. Whether your Avalon / Stone Harbor home is listed for sale, or as a seasonal rental, the standard of our representation does not change. Our team is dedicated to excellent marketing practices. The quality of our representation is more important to us than the size of our company. We are focused on providing the absolute best appearance for your property, especially online.

The first showing of your home is arguably the most important, and it is online! Our in-house professional photography produces superior content for your home, seen by potential buyers and tenants. This first impression is imperative - many users naturally dismiss a property that is not property digitally represented. The differentiator in our photography is natural looking landscapes. We make every photo to appear clean and natural. We see many other real estate photos which are dramatically manipulated with saturation, and look fake. Drone photography has become popular over the years, showcasing a location relative to the beach or bay. Aerial photography has been outstanding for oceanfront rentals NJ, bayfront rentals NJ, and all other island properties. 



Taking things to another level, our brokerage is the FIRST and ONLY office to provide Matterport 3D tours for every single listing. Matterport is the leader in 3D technology, it is the latest and best in the business. The incredible technology captures the space in a user friendly way, and provides an excellent representation of your property. Allowing users to click through an entire home and get a sense for a detailed layout vs single pictures of rooms. 

Click Here For A Matterport 3D Tour Example

Writing copy and descriptions for Avalon & Stone Harbor real estate does not come naturally to everyone. It is difficult to create engaging real estate descriptions. It takes practice and commitment to detail. Our brokerage’s in-house copywriter has the creative power to generate interesting property descriptions. 

Our property distribution is unmatched. Listing your Avalon or Stone Harbor property with us means the most qualified buyers are viewing your home. All of our sale listings are advertised through popular web channels including the Sotheby’s Auction House. A few notable advertising partners include the Wall Street Journal, The New York Times, James Edition, Mansion Global, Financial Times, Luxury Real Estate, and more! Not only is your property’s digital content at the forefront of marketing, the most qualified users are seeing it. 



We also maximize your listing's exposure with targeted social media advertising. We have a following that can reach clients looking to see beach homes for sale in NJ. Advertising dollars are spent to push our properties to a targeted audience. Our brokerage also uses digital displays, content marketing, email marketing, brochures/print, and our exceptional window display. 

Many people are looking for Avalon NJ rentals - and you want your property to stick out from the rest. We do this with attention to quality digital representation. Professional pictures go a long way to showcase your property and get tenants interested in renting. We also have a blog of Avalon rentals, and Stone Harbor rentals, featuring our inventory in a fresh and inviting way. If your rental is listed with us, your NJ beach rental will receive it’s own featured blog post. Our oceanfront rentals NJ blog page is a great example of high quality content that drives user web traffic.

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For those seeking exceptional results -- whether you’re looking to buy, rent or sell, our “luxury” service goes beyond price points. Our homegrown and highly qualified team can be trusted as a source for expert local knowledge. Everyone deserves the best experience with marketing, service, and professionalism!

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